The extremely popular and beloved Millennium Park Summer Movie Series celebrates its 5th year running in 2017. The only places MP advertises is online.
IDEATION
The project began with a set of movie posters, dates, and times. The challenge was to create something visually appealing, yet not too overwhelming.
Deliverables
Left: The initial idea. Good idea in theory, bad in practice.
Right: The final product. Things feel less crowded and easier to read.
