Canon has had the same logo since it began in 1935. It was in dire need of a modern revamp.
Brand Positioning
Canon cameras, camcorders, photocopiers, steppers, computer printers, and medical equipment. Canon is also ecologically friendly and gives their consumers the ability to recycle their products with them if they wish to.
value proposition
Canon provides value for their users by offering products that are trusted and perform well for photography and photography. Customers value because the brand believes in creating luxury environmentally friendly products. Professional photographers and enthusiasts alike rely on the quality of Canon's products to help them create their best work.
DELIVERABLES
Final deliverables included: a poster series, a website, and out of home advertisements.
Poster Series
Website
Out of Home Billboards
